Piping Pot Curry’s food blog Income Report at one year of full-time blogging in August 2018. This report shows what money we made, where it came from, the expenses to run the site, and some learnings we had along the way.

Want to make money blogging? Here I share the food blog income report for how I make over $5000 monthly in one year of full-time food blogging.
Want to save this recipe?
Just enter your email and get it sent to your inbox! Plus you’ll get new recipes from us every week!

I know a lot of people wonder if they can make money blogging and how long it will take them to make a decent income. Hence, I am sharing the details of my blog. The last few months have been very successful for Piping Pot Curry, and I want to thank all my readers for their continued support.

I also want to thank other bloggers who have shared a ton of information online, from which I learned a lot. Attending the Everything Food Conference was very beneficial and a tipping point for me to decide to continue blogging. Another helpful resource has been Food Blogger Pro to help me improve my skills (even though I joined them just 5 months back).

If you are completely new to blogging and decide to start a blog, check out my how to start a blog post for a step-by-step guide to do it. If you are wondering whether you can succeed. This is really why I am writing this post and I hope that this can inspire you. There is room for everyone to grow and succeed here.


  • This is an income report after 1 year of full time + 7 months of weekend blogging (while I worked full-time).
  • I know some bloggers have made more money while some have made less blogging. It very much depends on the niche you are in and how much time/effort you are able to put in. I am just sharing one example, which might hopefully inspire some.

Why am I writing this income report?

Before I delve into the details, I want to share why I am sharing this income report. It is definitely very unusual for me to share these numbers, and I discussed with my husband countless times whether I should do this. We talked about this from the very start, but I was too shy, terrified, and embarrassed to share the numbers. I was still in two minds, but writing down the reasons helped me decide to go for it.

  • I am learning every day, as you all are. This gives me a perspective of what I have learned and achieved in this one year. It will also give me a chance to look back after a few years to see where I started.
  • I want people to know that they can make an income from an online business. But this is not a get-rich-quick or easy kind of business. It requires a lot of hard work.
  • I want to inspire people to do what they enjoy. I loved my job when I was working, but I still needed something more—something that made me feel it was my own, something that I was passionate about, something that did not feel like work!

Income from Food Blog

Last Month (August 2018) – $5110.36

  • Adthrive – $4784 (This is the ad network I use)
  • Amazon Associates – $326.36 (This is what I make when anyone purchases something using a link from my site. It doesn’t cost the buyer anything else, but gives me a small portion of the sale as a referral fee for the purchase)

Last year

As I am sharing this report after a year plus of blogging. I wanted to share the month-by-month growth so you can see where I started and how it grew.

Food Blog 1 year Income Report
  • February 2017 – $11.59
  • March 2017 – $78.11
  • April 2017 – $37.58
  • May 2017 – $90.13
  • June 2017 – $52.23
  • July 2017 – $100.03
  • August 2017 – $150.76
  • September 2017 – $188.32
  • October 2017 – $371.61
  • November 2017 – $762.86
  • December 2017 – $1082
  • January 2018 – $1139.52
  • February 2018 – $848.11
  • March 2018 – $800.41
  • April 2018 – $771.39
  • May 2018 – $2814.75
  • June 2018 – $4930.94
  • July 2018 – $5263.75
  • August 2018 – $5110.36

Monetizing the blog from Day 1: 

  • Yes, I have put ads on my blog since day 1! I started the blog on Feb 5, 2017, and hence, you see the income from that month itself. I just added basic Google Adsense ads on the blog (I believe I got approved after 10 posts on the blog).

Food blogging Holiday Trend:

  • You will notice the income starts increasing in October and then goes up to $1000+ till January. October is also the month I crossed 100K monthly pageviews. This is the holiday season trend. After January, the traffic and the income dropped, showing the start of the low season for food blogs (not focused on health/fitness food).

Joining an ad network:

  • There is a significant upward trend starting in May this year. This is when I moved to the ad network Adthrive. This was the tipping point for me. Before this point, I was still deciding if I wanted to continue blogging or if it should just be a side hustle. (I actually did not leave my job to make blogging a full-time career. I took a break for other reasons but continued blogging as I enjoyed it).
  • You would wonder why I did not move to an ad network like Gourmet Ads or Mediavine earlier. Frankly, I was naive, I thought I was making what I could with Google Adsense and will not be a big gain compared to the loss of user experience with the amount of ads I see on websites which are with an ad network. Obviously I was wrong! That said, I am happy with the amount of ads on my blog now with Adthrive and not feel like they are worsening the user experience.

Expenses for August 2018 – $119.21

For yearly expenses, such as for the membership and plugins, I have divided them to show monthly spending. There were other expenses, such as buying a new laptop, attending conferences, buying food for recipe testing, props for food photography, etc, and future expenses, such as buying a camera and tripod, which I have not included above.

Total Profit for August = $4991.15

Traffic Totals for August 2018

The traffic for the month of August was 266,696 pageviews.

The top traffic source was Organic Search, followed by Social (Facebook, Pinterest).

Community & Social Media

I have focused on not only increasing my blog traffic from organic search but also growing the community on various platforms. The numbers below are as of Sept 6, 2018.

Join me on your favorite platform to see the latest posts and stay updated on what’s happening at Piping Pot Curry!


Whew, that was a lot. I hope you get that running a blog is a lot of hard work. It is not just writing a few posts, taking photos from your iPhone, and putting it out there.

I am going to share a few takeaways I had –

  • Finding a niche is important. I was already posting recipes in the instant pot recipe niche, although that niche is already starting to seem broad. My plan is to concentrate and maybe niche down even more!
  • Content is king. Keep publishing good quality content, and readers will come. Yes, this is the advice that everyone gives, but it is so true. I am still learning the ins and outs of keyword research, SEO, and publicizing content, but these are extremely important for success in this competitive area.
  • Monetizing from day 1 is important. It makes you feel like you are getting something for the countless hours you are putting in and motivates me to do more.

Looking forward

I wanted to share some things I want to focus on in this upcoming year.

Diversifying Income: I really need to work on diversifying my income. I want to do more sponsored posts and learn that art. The key will be to find sponsored content that my readers would be interested in.

Planning & Consistency: I want to plan my content more and be more consistent in sharing posts. Till now I have be mostly consistent with posting almost weekly, however I have not been planning out for the upcoming months/seasons.

Thanks to you all!

I am able to do this and make Piping Pot Curry my full-time job because of you all. Thank you for reading, sharing, pinning, commenting, liking, or silently following Piping Pot Curry. I am grateful to have you touch my blog in any way. Thank you!

Finally, I would love to hear any feedback you have for me. I do read, respond and take seriously each and every comment. So please do not hesitate to share your feedback.

Disclaimer: This post includes affiliate links, and I will earn a commission if you purchase through these links at no additional cost to you. Please note that I’ve linked to these products purely because I recommend them and they are from companies I trust. 

About Meeta

I strongly believe that each one of us has a chef inside us, we just need to explore the ingredients and create great food. My passion is to share easy, healthy, and wholesome recipes made using Instant Pot & Air Fryer, that are well tested, so you can cook with confidence.

You May Also Like

Get new recipes sent to your inbox!
Don't miss out! Subscribe and get all the new recipes first.

Leave a comment

Your email address will not be published. Required fields are marked *


  1. This is very helpful! I just started a food blog less than a month ago, “Recipes from French Creek” I have ‘94 active users and 44 new users’ to my blog so far and am wondering if that’s pretty normal for a brand new blog? (I need to take a crash course on google analytics). It sounds like sometimes it take google a couple months to really start getting views? I just started social media accounts + Pinterest as well. There is so much to learn about food blogging! I may join the food blogger pro membership that seems to be referred by almost every food blogger article I have read! I just ordered a nice, used, camera and am excited to use it to add better quality photos.

    1. Congrats on the new blog. It can take a while to start getting traffic from google for sure. All the best!

  2. Hey, Thanks a lot for all the information. I myself a brand new blogger looking for some good advice on income from expert bloggers. and here u go… found this post! Not all give this kind of open information about income which you did and I really appreciate that! and it motivates me as well!! Have a couple of questions:

    1.In the initial days How many posts/week on an average is active blogging according to you? and after how many posts did you connect to social media?
    2. While setting up the newsletter, the process requires us to provide an mailing address. Instead of giving our real address, I’ve read that people buy a P.O box No. and provide that address . I don’t want to spend monthly on P.O box atleast I take off so what is your suggestion?
    Thanks !!

    1. Hi Preethi – Glad you found the post helpful. I usually posted 2 recipes a week. I think I started posting to social once I had just 10 recipes on the blog, but there are no rules, so do what you feel comfortable with.
      It is up to you if you want to spend for a P.O.box. Sorry no advice there. All the best!

  3. Hi meeta, thanks for the wonderful post that is so inspiring. Meetha i had started my blog ( https://hattyfoods.com/ ) last year still no increase in traffic (it is same as last year) though i try to post regularly with quality post. still i did not set up any email subscription plugin in my website is this really necessary to increase traffic please can you share your views
    Please tell what i can do increase my traffic ?
    Also could you please tell few courses dedicated for SEO (in india). or any online course. Thank you in advance

    1. Hello Vinithra – Email subscription plugin won’t help to increase traffic. It is mainly to have more engaged followers. You can take online courses for SEO. Listen to Casey Markee’s podcasts, or join a food blogger community. I have shared the one I joined above. I hope that helps. All the best!